Road Shield

The Road Shield Standard by Advanced Driving Academy is designed to set a universally recognised road safety standard for businesses and those who drive for work.

Road Shield Logo

What Is Road Shield?

The Advanced Driving Academy Road Shield Standard is a voluntary road safety initiative designed and delivered to standardise effective road safety practices and procedures across businesses. Driving or riding for work is often one of the highest risk activities that employees and workers undertake. The Road Shield Standard is designed to work with businesses, fleet operators, drivers and riders to assess, monitor and develop processes and skills to reduce risk and protect businesses and road users. 

For Business

Road Shield is designed to protect and develop business' road safety strategies and management.

For Vehicles

Our expert team review vehicle safety levels to ensure that they are roadworthy and licensed.

For Road Users

We ensure employees and workers are appropriately trained and us-skill where required.

setting the standard

The Road Shield Recognition Scheme

We work with businesses and fleet operators to, assess, support, manage and improve road safety standards. The scope of the scheme covers all aspects of road safety from Human Resources and Fleet Management processes, through to vehicle condition and driver/rider training. 


The standard defines the requirements that must be met by fleet operators with businesses working towards a Bronze, Silver or Gold accreditation. Upon achieving the accreditation, business and fleet operators will be recognised as having made a concerted effort to achieve a standard of road safety which may be beneficial in attracting new customers and employees. 

Road Shield - For Business

Management

As part of working towards the accreditation, our team will work with management to identify and plan a comprehensive strategy for achieving your business' road safety goals. At a management level this will be implemented in line with business and HR policies and procedures, to ensure that a culture of safety can be implemented. To achieve the desired standard, management must evidence the following: 

  • Legal Compliance
  • Safety
  • Efficiency
  • Environmental Sustainability
  • Security and Counter Terrorism

Operations

At an Operations level, our team will work with your business to explore and identify the strengths and weaknesses of your road safety strategy. The scope of this work is to identify areas of potential improvement and growth from a systems, training, vehicle management and operational perspective to implement processes and procedures that achieve the key goals as set out in the standard.


In line with this, we also explore, assess and recommend strategies for improving vehicle management policies and procedures. This encompasses a variety of areas including licensing, serviceability and roadworthiness, insurance and checks.

Road Shield - For Drivers and Riders

Training and Up-skilling 

A key component of the Road Shield Standard is the training and up-skilling of drivers and riders. In line with the managerial and operational elements of the accreditation, it is key that drivers and riders within organisations have received the relevant training for their job role and hold the required licences to operate the vehicles that they drive for work. 


The required training will vary based on job role and vehicle type. This can range from general defensive driver and rider training through to more specialised training including ADR courses for the transportation of hazardous goods. For more information on driver and rider training, explore our range of courses or get in touch today

Benefits of Driver Training

More Skilled Drivers

The training that we provide will improve your employees driving skills. This will help to encourage safer and more responsible driving practices. Through driving in a safe and responsible manner, your employees will use fuel more efficiently, and reduce wear on your vehicles. This also helps to promote a more positive brand and company image. 

Fewer Incidents

Our experienced trainers will encourage your drivers to create a ‘safety bubble’ around their vehicles, by developing heightened anticipation and awareness skills. This will help to minimise the risk of  an incident occurring, resulting in improved employee safety and efficiency. Fewer incidents may also reduce the cost of insurance over time.  

Reduced Risk

Through our training, we will help to lower the risk of an incident when driving for work. Road accidents can contribute to injury and employee absence. This can result in employees being unable to work for extended periods of time, which can have an impact on the operations of your business. The training we  provide helps to ensure employee safety and the smooth operation of your business. 

Lower Emissions and Fuel Costs

Our training encourages your drivers to use your vehicles gears and controls more effectively. This reduces the amount of wear and tear on your vehicles and helps to lower emissions, increase fuel efficiency, and reduce maintenance costs. This also allows your employees to travel further using less fuel. There are a wide range of benefits that can be gained from this, including lower fuel costs, a greener, more eco-friendly company image. 

Our Professional Driver Trainers

High Quality Training Delivered by Experts

As we cover all vehicle groups and provide both classroom and in vehicle training we have trainers with different specialities who we utilise to provide our range of courses. All our trainers are experienced and professional and where required hold the relevant qualifications. 

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