Discover Our Story and Passion For Road Safety
Advanced Driving Academy is founded on our mission to deliver cost-effective driver and road safety solutions. This mission has taken us across the globe as we strive to grow and establish a culture of road safety.
Our Background
Advanced Driving Academy was established in 2015 by David Watt and Jim Thompson, to deliver cost-effective driver training solutions to businesses of all sizes. David and Jim have a wealth of experience and knowledge in driver training, both in the UK and internationally, with a strong track record of training drivers of all skill levels. With an increasing number of road users and 1 in 3 incidents involving those who drive for work, they recognised the need for high-quality driver training, delivered at cost-effective prices. This mission saw the creation of Advanced Driving Academy, and we have been delivering our bespoke driver training solutions ever since.
In 2023, David brought Advanced Driving Academy to Kenya in order to serve the East Africa region. Through his work in Kenya since 2014, he identified the need for higher quality road safety education at more local prices. In November 2023 Alba Advanced Driving Academy was born.
Our Core Values
As a company, we believe that it is important to have a set of core values which underpin everything that we do. This is a commitment to the delivery of our high-quality driver training solutions and ensuring that we are continually working toward helping you achieve our collective goals. We are committed to improving the safety of those who drive for work and helping your business flourish through cost-effective driver training.
Safety underpins everything that we believe in. It is our core value and belief. Through our driver training solutions, we promise to help you develop a culture of safety within your business, to help ensure the safety of your employees and organisation. Our training encourages your employees to adopt a safe and responsible driving technique, which significantly reduces the likelihood of them being involved in an accident.
We have a passion for delivering high-quality driver training. This was the motivation behind the creation of Advanced Driving Academy. Our passion for driver training ensures that we continuously develop your employees’ driving ability to help ensure their safety and the safety of your business. We are passionate about helping to reduce the number of road traffic incidents through developing more skilled drivers, and helping your business save money
Trust is a key core value of our business. We trust that our bespoke training courses will help to develop your employees' driving skill and benefit your business. This trust also applies to our delivery and commitment of cost-effective driver training. We will work with you to ensure that you, your business and employees get the most out of the training we provide, and install a culture of safety within your business. This is our commitment to you, and we will be able to provide you with full support, before, during and after training.
Our Mission
The mission of Advanced Driving Academy has remained unchanged since our conception in 2015: Deliver the best, most cost-effective, driver training solutions to our clients, to build a culture of safety, and reduce the risk to those who drive for work. We are committed to working with you to help ensure the safety of your employees and to help your business save money through our bespoke driver training solutions.
Our Driver Training Courses
We understand that the needs of businesses vary, which is why we tailor all of our training to suit you. Before we deliver any training, we provide all of our clients with a consultation, to identify any potential driver risks, and to gain an understanding of the needs of your business. This allows us to work with you to tailor our approach, ensuring that you, your employees and business get the most out of the training we provide. The bespoke services that we deliver to our clients have helped to upskill their employees, build a culture of safety, and save them money through driver training.
We deliver a wide range of cost-effective driver training solutions ranging from classroom courses and driver risk assessments to full defensive driver and eco fuel-efficient training. All of our driver training solutions are bespoke and tailored to the needs of your business. This allows us to ensure that you get the most out of the training and allows us to accommodate for driver availability and your business needs.
The Training Process
Our Story - Implementing Effective Driver Training Methods
All of our driver training solutions are completely bespoke, meaning that we tailor our approach to the needs of your business and employees. This helps to ensure that we only deliver the highest quality service and that you, your employees, and business get the most out of each training session. The training that we provide is centred around creating a safety culture and encouraging an improved driving technique. We achieve this through a variety of different training techniques, which can vary depending on the session being delivered.
Learning the Theory
Our classroom sessions create an opportunity to learn and discuss potential situations that may arise on a regular working day. This allows for an open discussion about the best course of action to take based on each risk. These sessions are useful for gaining insight into employees’ driving behaviour and their decision making. It also presents an opportunity for us to educate your employees on a variety of different subject areas. This builds upon your employees’ theoretical knowledge, which is key for helping to keep safe behind the wheel.
Implementing Theory to Practice
The training that we deliver in-vehicle builds upon what we teach in the classroom. This allows our trainers to assess your employees’ driving skills and technique, highlighting areas for improvement. Through this, our experienced trainers deliver a truly tailored training session for each employee. The subject of this training varies depending on the session being delivered but focuses on encouraging and developing a better driving technique. This is achieved by improving employees’ anticipation and awareness skills to create a ‘safety bubble’ around their vehicle and encouraging better use of the vehicle’s controls.
Overall, this helps ensure the safety of your employees and protects your business. Our training can benefit your business in a variety of different ways and helps to save you money. All of our training solutions are of the highest quality. Each of our experienced driver trainers possess several qualifications from the DVSA, hold advanced driving qualifications from ROSPA or IAM, and formal classroom teaching qualifications. This ensures that you always receive the best possible service.
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